LOVELINE

Loveline is an artisanal craft business specializing in handcrafted rope baskets and more. The business was started as a result of a life changing experience, and the process of grief. The owners wanted to refresh their brand, and upgrade their online presence to reflect the growth that they had experienced, and also for future growth. Cloudcraft developed a new look and feel in partnership with the owners, and developed a Shopify ecomm site that was easier to navigate, more convenient to shop on, and also reflected the brand's new look. They wanted to story of something beautiful that came out of their grief to still be present, but they did not want that to be the focus. The focus was shifted to make Loveline a lifestyle brand, where their products can be used to enchance travel, homelife and gathering. The result is a clean website, with easy navigation and shopping, with vibrant imagery to represent the product, complete with a promotional video to enhance the brand story and direction.